Avery Dennison and Scanbuy, Inc. Introduce Mobile-Merchandising Solution a technology that uses 2D barcode technology to enable camera phones to function as in-store sales assistants.
The solution, which will be marketed by Avery Dennison through its worldwide network of service bureaus, ticketing centers and sales offices, connects the company’s line of retail labels with Scanbuy’s ScanLife(TM) Client application and ScanLife Code Management Platform to allow retailers to communicate with consumers while they shop.
“By combining technologies, Avery Dennison and Scanbuy will provide consumers with a completely interactive shopping experience that links millions of ticketed apparel items directly to mobile information,” says Johnathan Bulkeley, chief executive officer of Scanbuy. “This new solution will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services.”
Source prnewswire.com
