Novitaz, a company that provides marketing research services to the retail and hospitality industries, is preparing to launch a loyalty card containing an active 433 MHz RFID tag complying with the ISO 18000-7 standard.
The NovitazInside Card would enable brands and retailers to provide targeted promotional offers and discount coupons to consumers, based on their spending habits. If the system works as expected and is well-received by the stores and their customers, Novitaz hopes to make the deployment permanent, add additional Santana Row stores into the network, and begin marketing the solution to retailers nationwide.
Read more: rfidjournal.com
