Intava’s latest-generation Smart Merchandising System empowers shoppers to compare dozens of products and receive personalized recommendations–all on a simple, fun touch-screen surface. By providing detailed product information during the point of decision, Intava’s Smart Merchandising System helps develop informed, engaged and active shoppers from the moment they use the system.
The system provides five key shopping elements:
- Attract Loop: Comprises motion video, sound effects and text instruction to encourage customers to interact with the table and begin selecting various shoes.
- Product Information: Displays features and information about shoes selected.
- Product Comparison: Allows shoppers to contrast values for key attributes of each shoe, such as cushioning, stability, weight and price. Comparison is activated by simply placing two shoes on sensors near the table, and descriptive text summarizes the relative benefits of each shoe in a conversational way, such as “buy this shoe if…” and “buy that shoe if…”
- Product Recommendation: A “Dial-a-Shoe” interface invites shoppers to select desired shoe attributes, such as more cushion, lower price, or lighter weight, and responds by suggesting relevant products.
- Virtual Shelf Space: Allows shoppers to view more shoe models than can physically fit into the display. By sliding virtual shoe images across the table, shoppers can browse through a larger inventory of available shoes, with product photos and details displayed.
Enjoy a brief demo of interactive technology for retail settings developed by Intava Corporation. This system makes comparative shopping easy and entertaining.
