Microsoft and Media Cart Holdings Inc will help turn customers at ShopRite grocery stores into smart shoppers. The technology being touted is RFID enabled ‘MediaCarts’ which are reportedly being rolled out soon.
Media Cart
Inbuilt RFID technology identifies the location of the cart in the store, and coupled with relevant shopping history delivers pertinent communications such as useful advertisements and product offers based on the items specific to the location of the shopper. For instance, if a shopper is in the wine section , a wine coupon could appear on the MediaCart display.
Media Cart Holdings, Inc., delivers computerized retail and grocery shopping cart systems to both assist shoppers and deliver point-of-purchase video communications for retailers and consumer product goods manufacturers. For retailers, MediaCart integrates with their point-of-sale systems to offer a competitive advantage for increasing customer loyalty and improving sales while capturing a new revenue stream from advertisements and promotions to individual shoppers. The Company was founded in 2000 and is headquartered in Plano, Texas. Further information on MediaCart and its revolutionary shopping systems can be found at http://www.mediacart.com.
