Unified Grocers, Inc. Introduces Next Generation of Loyalty and Customer Relationship Software to Its Members Through Accelitec | interact
Unified Grocers, Inc., one of the largest member-owned grocery cooperatives in the western United States,
has begun introducing a next generation software service offered by Accelitec, Inc., to its members.
Accelitec | interact is an innovative software service that helps retailers move beyond the traditional way of discount pricing to improve customer retention and store profitability.
As the challenges of the current economy continue, the importance of delivering ongoing value, convenience, and relevancy to existing and new customers remains very high for Unified Grocer, Inc.’s independent retailers. Introducing Accelitec | interact to its independent retailers is an important way for Unified to help bolster the competitive advantage its members have in their local communities. Accelitec | interact enhances the shopping experience with a range of customer communications, including targeted marketing promotions,
recall notifications, and other unique value added services.
The RFID-enabled program can also be used to motivate specific customer behavior, such as driving sales of particular products, increasing per-trip spending and accelerating the rate of return trips. In an industry where pricing wars and perishable inventory are the norm, Accelitec | interact provides a way for independent retailers to differentiate their business without compromising lean margins or creating unsustainable customer expectations.
Source: Reuters
