By 2013 one in five mobile phones will ship with a near field communication (NFC) RFID chip for relatively low value purchases (such as refreshments, tickets and food), according to the latest projection from Juniper Research. The firm cited standards developments as removing a barrier to adoption, though NFC use is expected to be light through 2009.
Highlights from the report include:
- Global annual gross transaction value will grow over 5 times between 2011 and 2013
- 2009 will see limited numbers of NFC devices shipped (except in the Far East & China region) but the market will begin to ramp up from 2010 onwards and by 2013 20%, or 1 in 5 phones shipped, will possess NFC capability.
- The top 3 regions (Far East & China, North America and W. Europe) will represent nearly 90% of the $75bn p.a. market (by gross transaction value) by 2013.
The report provides six year regional forecasts of NFC mobile payments for physical goods, providing data on device shipments, subscriber take-up, transaction sizes and volumes as well as detailed case studies from companies pioneering in this market.
Whitepapers and further details of the study, “Mobile Payment Markets: Contactless NFC 2008-2013” can be freely downloaded from juniperresearch.com.
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