The signagelive-enabled Estee Lauder Lab Series for Men RFID solution installed by Lime-IT in the House of Fraser store on Oxford Street, London, has achieved 800 customer interactions in the first two days of trading.
Using radio frequency identification (RFID), videos are played on digital signs above the fixture when customers pick up different products.
Successful application of RFID in retail is sure to encourage further innovative use of RFID and growing customer acceptance of this technology .
Using radio frequency identification (RFID), videos are played on digital signs above the fixture when customers pick up different products.
Successful application of RFID in retail is sure to encourage further innovative use of RFID and growing customer acceptance of this technology.
