UK retailer Tesco is set to launch a three-dimensional virtual store that shoppers can walk through and buy from in the comfort of their living room using a smart TV.
According to Brand Republic, the supermarket giant is moving closer to launching a ‘fly-through’ of a 3D-rendered Tesco store that will integrate the online experience with the classic in-store shopping trip.
Shoppers would move about the virtual store using motion sensor controls to turn and progress down aisles, and could purchase products by reaching out and touching them on the virtual shelves. The experience is expected to bring the best of online and offline shopping together.
