As retailers are faced with the growing challenge and opportunity to educate consumers, more and more organizations are turning to technology for answers. Although websites can offer a wealth of information on a category such as organic foods, and even specific information and benefits around products within the category, it is difficult to guarantee that this information will get into the hands of the consumer. The following are technologies to look out for that are being developed with high hopes to impact sales by offering information at the point of decision (POD).
https://phys.org/news/2017-11-smart-tech-smarter-shoppers.html
