The supermarket wars have moved from the grocery aisles to cyberspace, with Woolworths unveiling a virtual supermarket at a train station in Melbourne.
The temporary billboard, which looks like a real supermarket shelf with images of 120 key grocery items, enables commuters to purchase products by scanning the barcodes on the billboard with their smartphones. The barcodes take users to Woolworths’ mobile phone app where the store’s full range of 40,000 products can be purchased and delivered to homes and offices within hours.
Source: http://www.stuff.co.nz/technology/digital-living/6453662/Virtual-shopping-moves-to-train-station
