Nokia kicks off the 2009 Mobile World Congress in Bacelona with the announcement of the Ovi Store, an application store that blends media with social networking and location-based services, akin to Google’s Latitude application. Ovi already boasts partners such as Facebook, MySpace and game publisher Electronic Arts.

Nokia Executive Vice President Tero Ojanperä used a keynote address to do just that, with the announcement of Ovi, an application store that “learns” users’ preferences and uses location and social networking to personalize the experience. Nokia says Ovi will be accessible to about 50 million people immediately upon its launch in May.

Source: eweek.com

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