Take a look at Venfield in India as an example of adapting to 21st century retail and implementation of smart stores. They take a holistic approach with presentation and have a strong brand to attract their main market of young trendy shoppers.
With over 40 stores and counting, Venfield are making strides toward taking their brand even stronger with e-commerce and market vendor tie-ups, as well as collaborating with internationally acclaimed designers. Venfield understand that to compete with online shopping, you need to create a strong user experience, standout brand, and unique product presentation. Online shopping cannot compete with the hands on approach that brick and mortar retail offers, and smart stores take advantage of this.
